Be sure to join the LI IRL Group on LinkedIn! Zoom meeting details will be posted within 2 hours of each event start time. Only those that register will be accepted into the LI IRL Group on LinkedIn.
Videos must be turned on for the duration of the event. NO EXCEPTIONS! LinkedIn IRL is focused on leveraging LinkedIn the same way we behave IRL (In Real Life). Nobody shows up to an event with a paper bag over their heads! Participants are asked to show up and be present, ready to learn, engage, and connect with other professionals.
Two sides of the same coin - sales, and marketing, that is. These days, some folks say that marketing is the new sales. Here's the real deal though... with LinkedIn intelligence and capabilities, we can not only distribute content to a variety of audiences both within our network and outside of our networks, we can target specific people and audiences with our content while securing visibility and "top of mind" status.
As part of the Social Sales process, we must create a “top-of-mind” status with our prospects as we continue to build our sales funnels. On average, decision-makers will consume 15 – 17 pieces of content and already be 70% through the sales process by the time they ever engage with a professional who sells. Times have changed and it’s time to align the buying process with your sales process.
Given these statistics, wouldn’t it make sense to be the person providing that content during that 70% where a decision is being formulated in the minds of your prospects? And what better way than to be visible where they are looking for content, at the time they are looking, in the moments where they are focused on finding the solutions to fix their problem(s).
This half-day session will provide high-level insights into the various LinkedIn content channels, processes to ensure your visibility, and various ways to engage with your target market in a way that is meaningful and helpful to those specific audiences.
It is definitely time to match your sales process to the modern buying process. Lead generation via valuable content is the modern approach to providing your solution to those who need it most.
Check out all of our FREE upcoming LinkedIn half-day workshops and 4-part LinkedIn series here: https://bobbie-foedisch-consulting.ticketleap.com/